The development of China's golf industry constraints and opportunities

Golf originated in 15th century Scotland, to date more than 500 years of history. After 500 years of history, the modern golf has become a global sports industry. Especially in the United States and Europe Day, the golf industry is already fast becoming the new social industry. The Golf was developed in China short of 20 years, has also been showing the trend of industrial development.


China's golf industry's constraints:
  1: Golf threshold is too high, hard mass.
Although in recent years China's rapid economic development, people's income level has been greatly improved, but the level of China's per capita disposable in 2003, has just reached 1000 U.S. dollars, or only. China's golf courses generally have membership cards, membership cards and high prices are not affordable to ordinary working-class, and members in addition to playing, we should also pay the caddy fees and other costs, germanium


2: golf course management fees are too high.
Chinese golf course in terms of design and construction, equipment procurement, or business management course, 90% are dependent on foreign imported. Moreover, China is not part of the high-level technical delegation in order to maintain its position, which led to the increase in management fees. According to some data online, a foreign turf management course as long as 8 primary, while a court has to more than 200 people in China.


3: golf course on the irrational use of land in a more serious problem.
Recent state of the golf course to stop the approval of construction land. China in recent years because of blind golf course construction, resulting in large areas of land and resources are wasted. More reported that China occupied a large number of golf course land, which makes China's land resources more scarce, and more to irrational use of land. Irrational use of land resources, China has become the Golf production constraints D4: not regulate the industry, government guidance ineffective.


Current golf course design and construction standards are not clear, there will be a random series of stadium construction situation. Golf Industry Association should develop appropriate norms to guide the sound development of the golf industry. Meanwhile, the government also needs to guide the development of golf to the healthy side. China's Reform and Development Institute, Professor Chi Fulin, executive president, government departments should be put right on the Gore ° 5: Industry revenue high.


Golf Currently in China is high consumption, sales tax rate as high as 23%. Golf as a sport, can be high entertainment tax is the tax standards, such as nightclubs. Golf course high taxes combined with high investment, high costs force the course fee, so popular it even more difficult and hinder the golf industry. Golf as a healthy sport, should be compared


6: The lack of golf talent.
China to play golf in terms of talent or training of personnel in the management of severe shortage of both. Most of the golf industry to bring in foreign talent, and very difficult to achieve localization, which caused high operating costs of the golf course. Serious shortage of domestic golf professionals, so development of the localization of the golf professionals on the present or the future development of golf great significance.


7: golf course their own problems.
As golf development in China is only a short span of 20 years, the golf course itself there are many barriers to its development. Service issues such as the golf course, market positioning, corporate culture, Member of resources utilization, management system problems, and so there are many defects. This requires the court itself in the long operations continue to improve, continue to send


China golf development opportunities: 1: Market potential China currently has 1.3 billion population, and as China's economic development, per capita (in particular, coastal areas and major cities) living close to, meet or exceed the well-off. With China's per capita living standards, people's material and cultural needs have increased, people will also increase the demand for golf.


2: changes in the concept of golf.
Ago in China, many consumer golf just to show their status, rather than golf to attract. And many people would not think of going to golf clubs in entertainment. With economic development, people demand entertainment developed, together with golf gradually moving mass, people's understanding of the golf has gradually changed.


3: Industry has just started, the development of space.

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